Marketing & Publicity Manager at the Irish Film Institute

About the Irish Film Institute

The Irish Film Institute is Ireland’s national cultural institution for film. At the IFI’s historic home in Eustace Street, Temple Bar, our diverse audiences and loyal members enjoy our 3 cinemas, IFI Irish Film Archive’s research and access facilities, IFI Film Shop and IFI Café Bar; and our four digital streaming platforms, IFI@Home, IFI Archive Player, IFI@Schools and IFI International.

At the IFI, we have developed strategic objectives around three core activities:

• EXHIBIT Providing nationwide access to the finest independent, Irish and international cinema.
• PRESERVE Preserving and promoting Ireland’s moving image heritage.
• EDUCATE Providing inclusive opportunities for all audiences to learn and critically engage with film.

Marketing & Publicity Manager Reporting to: Director of Public Affairs & Marketing

Key Relationships:

• IFI Director
• IFI Digital Platforms Manager
• IFI Heads of Departments
• IFI Box Office Digital Platforms Assistant
• External Public Relations ConsultantPress & Marketing Officer
• Digital Marketing Officer
• Marketing Assistant

Team:

• Press & Marketing Officer
• Digital Marketing Officer
• Marketing Assistant

About the IFI Marketing & Publicity Manager Role

At this hugely exciting period for Irish film, filmmakers and talent, the Irish Film Institute is seeking to appoint adynamic and innovative Marketing & Publicity Manager to join our management team, working to the Director of Public Affairs & Marketing.

We are looking for a brilliant communicator with a genuine passion for film, cinema, arts and culture, someone who is ready to take the next step in their marketing and publicity career, and is excited and confident to lead and support a small and dedicated marketing and communications team. Our ideal Marketing & Publicity Manager will be ambitious, creative and curious, with a firm commitment to developing best in class marcomms activities across traditional and digital mediums, amplifying and uplifting the exciting and important work of the IFI to local and national audiences, and driving awareness for all that the IFI has to offer.

With options for hybrid working, generous holiday allowances, employee schemes and discounts, and of course access to the world’s best films and filmmakers, the Marketing & Publicity Manager at the IFI will be responsible for developing and delivering all marketing, publicity and promotional initiatives for Ireland’s leading arthouse cinema and the home of Irish film.

The role will be unique and varied, working across IFI Cinemas, the IFI Irish Film Archive, IFI Education, IFIInternational, IFI National and IFI Digital & Streaming Platforms, as well as the IFI Film Shop and IFI Café Bar. The Marketing & Publicity Manager will be pivotal in leading and supporting the Marketing and Publicity Team, working closely with colleagues across all departments at the IFI, bringing fresh ideas, new approaches and driving the IFI as the destination for great film and film experiences in Ireland, whether on-site or on-line.

Key Role Responsibilities include:

• Implementing and managing Marketing and Publicity activities for the IFI.
• Implementing and managing Digital Strategies for the IFI.
• Retaining, developing and engaging audiences across all IFI offerings
• Managing the IFI Marketing and Publicity Budget.
• Leading and supporting the IFI Marketing and Publicity Team.

Specific Responsibilities include:

• Leading and supporting the Marketing and Publicity Team, developing and overseeing workflows, providing performance reviews, advocating for the team and ensuring compliance with company policies and procedures.
• Devising, implementing, managing and analyzing creative through the line marketing campaigns, IN collaboration with the marketing and publicity team.
• Devising, implementing and managing national and local PR campaigns, building positive relationships with key media, and delivering impactful coverage for the IFI across its full range of activities, in collaboration with the marketing and publicity team and the external public relations consultant.
• Driving box office and revenue targets across the full range of IFI activities.
• Working to retain and grow audiences for the IFI and all its offerings.
• Working with the IFI team to ensure a consistently excellent customer service experience.
• Further positioning the IFI as a vibrant cultural destination in the heart of Dublin city centre.
• Increasing the profile of the IFI Café Bar, the IFI Film Shop and growing Private Hire business.
• Being the IFI Brand Guardian across all touch-points.
• Ensuring that the IFI’s objectives and activities are communicated effectively to the public and key stakeholders.
• Measuring, analyzing and reporting on the impacts of marcomms activities.
• Managing relevant external providers such as web developers, designers, printers, photographers, videographers, agencies, consultants etc.
• Other marketing and publicity related activities as required.

Salary:

Starting salary will be dependent on experience and will be according to the following pay scale: L1 €40,800, L2 €41,820, L3 €42,865, L4 €43,937, LS1 €45,475, LS2 €47,066 (LS – Long Service Increment, after 3 further years and 6 years respectively)

Benefits:

• Hybrid Working
• Additional Annual Leave
• Enhanced Sick Pay
• Upskilling OpportunitiesBike to Work Scheme
• Complimentary IFI Cinema Tickets
• IFI Café Bar and IFI Film Shop Discounts
• Extensive Neighbourhood Discounts
• Regular Social Events

How to apply:

Please email Amy McManus on amcmanus@irishfilm.ie with the following items

• A current CV
• A cover letter outlining why you are the best candidate for the role.
• An example of one marketing and/or publicity campaign that you devised and implemented.

Applications are now open and will close at 6pm on Sunday May 12, 2024.All applications will be treated as strictly confidential.The IFI is an Equal Opportunities Employer and we welcome applications from all communities. Should you require assistance in any part of your application process, please do not hesitate to get in touch, and all reasonable efforts will be made to facilitate your application journey.This role is a full-time, two-year fixed term contract and applicants must have all the necessary documentation to work in Ireland.