ABBEY THEATRE Amharclann na Mainistreach | Job Description

JOB TITLE:                                   Communications Officer

RESPONSIBLE TO:                     Press Manager

CONTRACT:                                 12 month fixed term contract

 For 115 years, the Abbey Theatre has played a significant role in reflecting Ireland’s evolving cultural, political and social identity. It has done so through the creation and staging of an important literary repertoire which has helped Irish people to understand and communicate what it means to be Irish. This role continues, as the nation’s sense of identity continually evolves and our population becomes increasingly multicultural. In this more globalised world, it is vital that the Abbey Theatre continues to stand proudly amongst our peers as a world-class national theatre, touring our work internationally and attracting great artists to work in Ireland.

The Abbey Theatre’s mission is to effectively and imaginatively engage with all of Irish society through the production of ambitious and courageous theatre, in all its forms. Ireland’s National Theatre is artist-led and audience-focused. We aim to ensure our programmes are driven by ambitious, big ideas by theatre-makers of all disciplines, relevant to our times, and communicated effectively to all our citizens and stakeholders.

Our vision is to build a 21st century theatre and company, where creativity drives our every move, developing the artists and audiences of the future. We will be a confident collaborative company, leading the way in how Irish theatre is developed, produced and disseminated; and where everyone who works with us, irrespective of their role, knows that they are contributing to the work of one of the world’s great theatres.

Planning is in train for the re-building of the Abbey Theatre in line with the Project Ireland 2040 plan announced by the Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media/

The Abbey Theatre is the National Theatre of Ireland. It occupies a unique position in the hearts and minds of Irish people.  Comprised of two auditoriums, the Abbey Stage with a capacity of 492 seats, and the Peacock Theatre, with a capacity of 132 seats, the company produces a year-round programme of productions, public readings, talks, workshops and artistic development work.


The Abbey Theatre is seeking an energetic and experienced professional to join our team as Communications Officer. This is a full time, fixed term position within the Marketing and Communications department for a period of one year.

The Communications Officer will work on a range of campaigns and be actively involved in developing and executing new communications outreach strategies and stakeholder engagement plans.  Reporting to the Press Manager, the Officer will work in collaboration with the Marketing and Communications team to help grow the Abbey Theatre’s brand presence through traditional media; and drive the Theatre’s connection to a variety of stakeholders, including the board, staff, theatre community, Department and Arts Council colleagues, media, supporters and donors. This is executed through media and public relations, corporate communications, content creation and digital communications.

This is an exciting time at the Abbey Theatre and the successful candidate will have the opportunity to work on high profile campaigns and with leading Irish and international artists.  The right candidate will have an instinct for both internal and external communications, and the skills to deliver on pitches and effective media relations.


 Duties include but are not limited to:


  • Devise and execute impactful media campaigns to represent the Abbey Theatre’s plays, artists, visiting productions, related events and activities, and the organisation as a whole, nationally and internationally
  • Writing and content creation for traditional, social and digital media in line with the organisation’s tone and messaging
  • Proactive media outreach and media relations, secure national coverage of Abbey Theatre productions and events
  • Answering media queries and providing statements on behalf of the Abbey
  • Arrange and attend press conferences, media interviews, photoshoots/photo-calls, filming sessions and any other related events
  • Briefing theatre-makers, Abbey spokespeople/ staff for interviews and public appearances
  • Oversee media attendance at opening nights of productions, including stewardship of guests and red carpet photography
  • Propose engagement strategies that will contribute to the organisation’s marketing and PR campaigns impacting the growth of the Abbey Theatre’s online community, in line with key strategic plans and programming outputs
  • Develop strategies to expand the Abbey Theatre’s influencer outreach programme, including engaging new ambassadors to help amplify the Abbey’s mission
  • Supporting the Press Manager and Director of HR with internal communications processes and assisting with internal communications projects
  • Development of communications materials including company newsletters, e-zines, annual report
  • Preparing decks and presentations on the programme and brand
  • Media monitoring, reporting and analysis of communications campaigns
  • Deliver corporate campaigns for the organisation, including writing and promoting the annual review, reports and the publication of data/results
  • Overseeing the work of external providers, such as photographers, publicists and media agencies
  • Engaging with counterparts in Department and the Arts Council
  • Support the Development team on communications to donors and supporters
  • Identify media and communications trends and provide recommendations; keep up with industry standards


  • Contribute to the reaching of ambitious sales and attendance targets on an annual basis
  • Represent the Marketing and Communications team and the organisation at relevant external and internal meetings and events, including opening nights and launches
  • Support the work of the Press Manager and undertake any tasks as may be deemed appropriate and reasonable
  • Work with other Abbey Theatre Departments to fulfil their communications needs and targets
  • Adhere to the theatre’s Health and Safety policy and to current legislation



  • A qualification in public relations, journalism, communications, marketing or digital media, or 3 years of relevant experience
  • Minimum three years demonstrable experience creating and implementing successful media and communications campaigns
  • Excellent communication skills, including copy/report writing and media pitches
  • Excellent interpersonal skills
  • Established relationships with media
  • Experience of both internal and external communications
  • Adaptable to a flexible work schedule, including evenings and weekends
  • Must have a love and curiosity around arts, culture and storytelling


  • The ability to think creatively, and visually
  • Experience in arts and culture promotion
  • Experience in either a communications agency or in public sector communications team
  • Written and spoken Irish is an advantage but not a requirement



  • Marketing and Communication Team
  • Directors Office
  • Artists
  • New Work
  • Production
  • HR
  • Development
  • Community and Education
  • Sales and Customer Service
  • Archive


  • Audience
  • Journalists
  • Influencers
  • Theatremakers
  • Photographers
  • Publicists and media agencies
  • Department, Arts Council and industry peers


Posts: Full time 12 month fixed term contract.

Hourly rate of pay: Salary commensurate with skills and experience.

Probationary period: 6 months.

Holidays: 24 days per annum (including Good Friday and Christmas Eve) pro rata.

Public Holidays: 9 Public holidays per annum pro rata.

Pension: The Abbey Theatre provides employees with access to a pension scheme and will match contributions up to 5.5% of salary. Employees must contribute a minimum of 3% to avail of employer contributions. Contributions are made through payroll.

Life Assurance: The Abbey Theatre Group Life Assurance plan provides a benefit to all employees of 4 times annual salary in the event of death while in service.

Bike to work/ Bus Eireann/Luas/ Dart Tax Saver

Employee Assistance Programme: This is a free, confidential service, which is available to employees at any time, providing immediate access to fully qualified, accredited counsellors and information specialists.


To apply, please send the below information:

  • Up to date CV
  • Cover letter

(Outlining why you want this particular post and highlighting the skills and experience that you could contribute)

The closing date for applications is 5 pm on Thursday, 24th June 2021.  

The Abbey Theatre is an equal opportunities employer



Date Posted: 10 June 2021
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