ABBEY THEATRE Amharclann na Mainistreach | Job Description

JOB TITLE:                        Communications & Media Officer

RESPONSIBLE TO:          Communications & Media Manager

CONTRACT:                      Permanent/ Full Time

The Abbey Theatre is the National Theatre of Ireland. It occupies a unique position in the hearts and minds of Irish people.  Comprised of two auditoriums, the Abbey Stage with a capacity of 492 seats, and the Peacock Theatre, with a capacity of 132 seats, the company produces a year-round programme of productions, public readings, talks, workshops and artistic development work.



The Abbey Theatre is seeking an enthusiastic and experienced Communications & Media Officer. This is a permanent full time position in the Communications & Marketing department.

The Communications & Media Officer will work on a range of campaigns and be actively involved in developing and executing new communications strategies and stakeholder engagement plans.  Reporting to the Communications & Media Manager, the Officer will work in collaboration with the Communications & Marketing team to help grow the Abbey Theatre’s brand presence through traditional media; and drive the Theatre’s connection to a variety of stakeholders, including the board, staff, theatre community, Department and Arts Council colleagues, media, supporters and donors. This will be executed through media and public relations, corporate communications, content creation and digital communications.

This is an exciting time at the Abbey Theatre and the successful candidate will have the opportunity to work on high profile campaigns and with leading Irish and international artists.  The right candidate will have an instinct for both internal and external communications, and the skills to deliver on pitches and effective media relations.


Duties include but are not limited to:

Communications & Media:

  • Devise and execute impactful media campaigns to represent the Abbey Theatre’s plays, artists, visiting productions, related events and activities, and the organisation as a whole, nationally and internationally
  • Writing and content creation for traditional, social and digital media in line with the organisation’s tone and messaging
  • Proactive media outreach and media relations, secure national coverage of Abbey Theatre productions and events
  • Answering media queries and providing statements on behalf of the Abbey
  • Arrange and attend press conferences, media interviews, photoshoots/photo-calls, filming sessions and any other related events as required.
  • Briefing theatre-makers, Abbey spokespeople/ staff for interviews and public appearances
  • Oversee media attendance at opening nights of productions, including stewardship of guests and red carpet photography
  • Propose engagement strategies that will contribute to the organisation’s marketing and PR campaigns impacting the growth of the Abbey Theatre’s online community, in line with key strategic plans and programming outputs
  • Supporting the Director of Communications & Marketing with internal communications processes and assisting with internal communications projects
  • Occasionally support in the delivery of creative marketing campaigns
  • Support as required in delivery of social media objectives
  • Preparing decks and presentations on the programme and brand
  • Media monitoring, reporting and analysis of communications campaigns
  • Deliver corporate campaigns for the organisation, including writing the annual review, reports and the publication of data/results
  • Overseeing the work of external providers, such as photographers, publicists and media agencies
  • Engaging with counterparts in Department and the Arts Council
  • Support the Development team on communications to donors and supporters
  • Identify media and communications trends and provide recommendations; keep up with industry standards


  • Contribute to the reaching of ambitious sales and attendance targets on an annual basis
  • Represent the Communications & Marketing team and the organisation at relevant external and internal meetings and events, including opening nights and launches
  • Support the work of the Director of Communications & Marketing, and the Communications & Media Manager and undertake any tasks as may be deemed appropriate and reasonable
  • Work with other Abbey Theatre Departments to fulfil their communications needs and targets
  • Adhere to the theatre’s Health and Safety policy and to current legislation



  • A qualification in public relations, journalism, communications, marketing or digital media, or 3 years of relevant experience
  • Minimum three years demonstrable experience creating and implementing successful media and communications campaigns
  • Excellent communication skills, including copy/report writing and media pitches
  • Excellent interpersonal skills
  • Established relationships with media
  • Experience of both internal and external communications
  • Adaptable to a flexible work schedule, including evenings and weekends
  • Must have a love and curiosity around arts, culture and storytelling


  • The ability to think creatively, and visually
  • Experience in arts and culture promotion
  • Experience in either a communications agency or in public sector communications team
  • Written and spoken Irish is an advantage but not a requirement



  • Communication & Marketing Team
  • Directors
  • Artists
  • New Work
  • Production
  • HR
  • Development
  • Community and Education
  • Sales and Customer Service
  • Events Team
  • Archive


  • Audience
  • Journalists
  • Influencers
  • Theatremakers
  • Photographers
  • Publicists and media agencies
  • Department, Arts Council and industry colleagues


To apply, please send the below information:

  • Up to date CV
  • Cover letter

The closing date for applications is 09/12/2022 at 5pm.

The Abbey Theatre is an equal opportunities employer.

More Info
Date Posted: 18 November 2022
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