Melanie Deziel Fswqpbxqclg Unsplash

Marketing Forum 

We’re setting up a Marketing Forum for artists, administrators, box office, communications, marketing staff and practitioners and will officially convene this group on 23 June in the Peacock (see below – no need to be there on the day to be part of the group).

Our plan is to run a series of online and in-person training events over the next few months in response to needs as identified by the group. If you’d like to be part of this Marketing Forum, we’d ask that you register your interest and preferences and we’ll be in touch very soon.

Here are the initial dates:

  • 23 June – Peacock – Missing Audiences Survey Results & Audience Development Toolkit presentation/discussion
  • 29 June Marketing Forum I online
  • 13 July 29 June Marketing Forum II online

Missing Audiences Survey – Ireland & Marketing Forum

Since reopening earlier this year, venues, theatres and arts centres have been trying to work out why ticket sales for some events are strong while others are disappointing. The Arts Centres and Venues Working Group, recently established by Theatre Forum decided to collect quantitative as well as qualitative audience information to help us understand what is happening. Over the past few weeks, we’ve worked with Indigo to deliver an Ireland edition of the Missing Audiences Survey.

We’re now ready to present the results of this survey to the sector and to initiate  discussions together about how we can create programme, marketing and communications plans. This discussion is open to all in the sector. We’re also going to convene a marketing forum.

23 June, Peacock (and streamed online)
Presentation of Missing Audiences Survey Ireland and discussion 

1.30pm Lunch
2.30 presentation followed by discussion
4.30 Tea/Coffee/Networking
5.30  Ends

Huge thanks to the Abbey for hosting us in the Peacock. This event is free and open to all but we do require you to register so that we can plan for numbers. The presentation will be live streamed and we will provide information on how to access that closer to the time on our site and social media.