Missing Audiences Ireland – Survey results & Audience Development Toolkit

23 June 2022, 13.30 – 17.30, Peacock (and streamed online)
Theatre Forum’s Arts Centres and Venues Working Group has been working with Katy Raines of Indigo to deliver an Ireland edition of the Missing Audiences Survey to help us better understand audiences mindsets. Katy Raines was joined by Heather Maitland in examining the quantitative survey information alongside your own qualitative insights into audience behaviour. Have a look at the presentation slides and watch the session.

13.30 Lunch
14.30 Presentations and discussion
Survey results & Toolkit
Missing Audiences Ireland – Indigo survey findings
Q&A – what do the survey findings mean for me?
Audience development tool – a framework for looking at winning back audiences, retaining them, and increasing their frequency of attendance as well as developing new audiences
What’s working? Marketing success stories
16.30 Tea/Coffee/Networking
17.30 Ends

This in-person event is free and open to all. So please share this invitation with colleagues and friends. All you need to do is to register so that we can plan for numbers. We’re looking forward to seeing many of you in person on Thursday. If you’re not able to attend in person, the presentation will be live streamed – here’s the link. Huge thanks to the Abbey team for hosting us in the Peacock.

Marketing Forum meetings I & II
Based on your Marketing Forum topic suggestions, we’ve been working with Katy Raines, Heather Maitland, and Ticketsolve to structure the first two Marketing Forum sessions. There will be plenty of opportunities to get involved and share what’s working for you.

Save these dates
Thanks for indicating your preferences for in-person or online meetings. The responses back were 60% preferring online with 40% preferring an in-person session. We’re open to organising in-person events in the future but to facilitate the majority, the first two meetings are online.

29 June 2022, 11:30 – 13:00 – Marketing Forum I online
Winning and welcoming audiences back – effective marketing strategies and tactics
13 July 2022,  11:30 – 13:00 –  Marketing Forum II online
Reframing marketing communications & developing new audiences

Feel free to share the marketing forum registration with all your marketing and box office colleagues and teams too. Everyone registered will received details of the Zoom links for the online Marketing Forum sessions (these meetings will also be recorded).